News Details
Solar energy business blew into the horn
2010-7-5 10:10:34
Narrow channels as the main reason for restricting investment solar water heater
Currently, there is a solar water heater market, the fact can not be avoided: "Club Monk little more", the production company much more than product, but very few good solar water heater dealer. After all, the solar water heater manufacturing threshold is not high, the rapid involvement of many companies, will result in non-brand, colorless, no advantage of the "three noes" product swarmed into the national market. The exclusive distributor of solar water heaters are just beginning, business ideas and marketing strategies are not yet mature, effective guidance in the absence of manufacturers under the premise of solar energy product distribution was poor.
This results in such a situation, good dealers in select company as a partner of solar water heater, when the chances of facing the many. Although solar water heater business investment during market hours are fist and facilities, best to win dealers to join, improve product technology, formulate preferential policies, issued investment advertisements, organizing factory visits, but a lot of money, the effect is Not really. Therefore, the solar water heater investment is not difficult to dislocation in the corporate strategy, but suffer from Xunbu Dao suitable follower. Narrow channel is the main reason for solar water heaters investment difficult.
Solar water heater home appliance marketing channels to become an inevitable choice
China's home appliance industry, can be described as one of the more mature industry, market competition, and most fully. Especially in the channel construction, have long formed the Gome and Suning chain such as represented by the modern retail channels and to 34 distributors based coexistence of traditional distribution channels, and online direct marketing and other new appliances are marketing Yetai gradually. Various channels interlock woven into a dense sales network covering the whole country.
Solar water heaters, into the family from the first day, it was labeled a "home appliances" label. In recent years, the state has implemented a solar energy appliances to rural areas, incentives such as solar roofs program, local governments have also developed a new energy and rejuvenation program, in which, driven by solar energy applications more broadly, has become an important household appliances . Therefore, the solar water heater companies to adjust product positioning, channel into the appliance becomes imperative.
Moreover, solar water heater industry leading line of business, such as: Huang Ming, Sang Le, Sun Rain, Seasons Mu-song, etc., on the use of home appliances to the countryside an opportunity to bid, a campaign was started to expand territory, has to focus on the open channel appliance dealers on the town. In particular, Haier, Rongshida several other well-known consumer electronics company, home appliance sales channels rely on the original edge, which takes solar water heater project done in full swing.
Currently, there is a solar water heater market, the fact can not be avoided: "Club Monk little more", the production company much more than product, but very few good solar water heater dealer. After all, the solar water heater manufacturing threshold is not high, the rapid involvement of many companies, will result in non-brand, colorless, no advantage of the "three noes" product swarmed into the national market. The exclusive distributor of solar water heaters are just beginning, business ideas and marketing strategies are not yet mature, effective guidance in the absence of manufacturers under the premise of solar energy product distribution was poor.
This results in such a situation, good dealers in select company as a partner of solar water heater, when the chances of facing the many. Although solar water heater business investment during market hours are fist and facilities, best to win dealers to join, improve product technology, formulate preferential policies, issued investment advertisements, organizing factory visits, but a lot of money, the effect is Not really. Therefore, the solar water heater investment is not difficult to dislocation in the corporate strategy, but suffer from Xunbu Dao suitable follower. Narrow channel is the main reason for solar water heaters investment difficult.
Solar water heater home appliance marketing channels to become an inevitable choice
China's home appliance industry, can be described as one of the more mature industry, market competition, and most fully. Especially in the channel construction, have long formed the Gome and Suning chain such as represented by the modern retail channels and to 34 distributors based coexistence of traditional distribution channels, and online direct marketing and other new appliances are marketing Yetai gradually. Various channels interlock woven into a dense sales network covering the whole country.
Solar water heaters, into the family from the first day, it was labeled a "home appliances" label. In recent years, the state has implemented a solar energy appliances to rural areas, incentives such as solar roofs program, local governments have also developed a new energy and rejuvenation program, in which, driven by solar energy applications more broadly, has become an important household appliances . Therefore, the solar water heater companies to adjust product positioning, channel into the appliance becomes imperative.
Moreover, solar water heater industry leading line of business, such as: Huang Ming, Sang Le, Sun Rain, Seasons Mu-song, etc., on the use of home appliances to the countryside an opportunity to bid, a campaign was started to expand territory, has to focus on the open channel appliance dealers on the town. In particular, Haier, Rongshida several other well-known consumer electronics company, home appliance sales channels rely on the original edge, which takes solar water heater project done in full swing.
Contact us
Haining Meilu Solar Water Heater Co.,LTD
add:NO.3 INDUSTRY PARK, YUANHUA TOWN, HAINING CITY, ZHEJIANG PROVINCE, CHINA Jiaxing Zhejiang 314416 China
Tel:86-573-87861319
Fax:86-573-87868516
Email:meilu@meilu-solar.com
http://www.china-solarcollectors.com
add:NO.3 INDUSTRY PARK, YUANHUA TOWN, HAINING CITY, ZHEJIANG PROVINCE, CHINA Jiaxing Zhejiang 314416 China
Tel:86-573-87861319
Fax:86-573-87868516
Email:meilu@meilu-solar.com
http://www.china-solarcollectors.com
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